VENZA, the leading provider of data protection and regulatory compliance solutions for the hospitality industry, today announced the appointment of Juli Barter as Global Executive Vice President of Sales. In this role, Barter will lead VENZA’s sales team and develop and execute the company’s overall sales strategy in alignment with organizational goals.

Since 2021, Barter has served as the Vice President of Sales at VENZA with a focus on strategic accounts. She has over two decades of senior leadership experience in the hospitality industry. Before joining VENZA, Barter was Director of Client Relations at POST Integrations, the only credit card processor exclusively serving the hospitality industry, and the Chief Financial Officer at the St. Andrews Country Club.

The Global Executive Vice President of Sales, a new position at VENZA, is a member of the company’s executive leadership team that reports directly to the Chief Executive Officer. In addition to formulating VENZA’s sales strategy and operating as the primary authority in the administration of subscription agreements and contracts, Barter will collaborate with VENZA’s executive leadership team to design and deliver the company’s overarching organizational strategy.

“Globally, there is increasing recognition of the importance and value of data protection and cybersecurity. VENZA is poised to continue our rapid growth and deliver world-class solutions in our home market of North America and the key markets of the BeNeLux and the DACH regions as well as Latin America,” said Barter. “One of my top priorities will be to continue to expand VENZA’s footprint in global markets, combining amazing solutions, like the VENZA System, with a local sales team that can adapt and tailor our programs to meet the unique regional needs of hoteliers. We will also lean into the development of VENZA’s sales team and expect to see significant growth in North America in 2023.”

“I am thrilled to have the opportunity to lead VENZA’s sales team into its next phase,” added Barter. “The creation of the first executive leadership position solely focused on sales represents the company’s commitment to delivering an outstanding experience for clients with every interaction.”

“Juli Barter is a proven leader who has demonstrated a true commitment to our team and produced exceptional results,” said Daniel Johnson, CEO of VENZA. “She has spent her entire career in hospitality, building exactly the type of experience and understanding that underpins our business’ approach to product development and customer service. After conducting an extensive search to fill this position, we realized that by far and away the best candidate was already in-house. We’re thrilled that Juli will be stepping into the new role and leading. This is an exciting time of global expansion for the company.”