Investing in cybersecurity is about more than preventing catastrophic data breaches or liability from regulatory non-compliance. It’s also about building your brand and drawing consumers who increasingly seek to do business with companies that value privacy and information security the same way they do.

VENZA’s 360-degree coverage strengthens your bottom line by allowing your company to access this segment by displaying its knowledge of and adherence to the industry’s best practices.

Growing Demand for InfoSec

Data security, once a mere box to check in the course of business, is now a make-or-break issue for a growing segment of guests. According to recent studies, more than half of travelers are influenced by a hotel’s cyber defenses when deciding where to stay. Despite this, nearly 70% of guests don’t believe hotels are investing enough in InfoSec protections.

The consumer trend is likely here to stay. At the forefront of the shifting tide are millennials, a generation of digital natives who are keenly aware of online risks. Interest in cybersecurity is a core feature of their consumer preferences. It is reasonable to expect that Gen Z, the next wave of core clientele, will place an even greater priority on the issue.

How VENZA Can Help

There are steps that you can easily and quickly take to improve your brand’s reputation for data and privacy protection:

Get fluent. The beginning is gaining knowledge of key topics like PCI-DSS standards, GDPR compliance, firewalls, phishing and Endpoint Detection and Response. Seems complicated? Don’t worry. Our Customer Success Team is ready to walk you through each step. VENZA is about building partnerships. We’re customer-focused, with real people that you can get to know and work to answer any questions you have. Our team focuses on hospitality, so we’re aware of the common questions that you’ll be posed and provide coaching and advice to help you navigate conversations.

Establish a plan. A perfect InfoSec posture doesn’t begin overnight. That’s OK. You can get started in under one month with VENZA’s PEAK® training courses. Simple, easy, and delivered directly to your staff, you can quickly ensure that your entire organization has a baseline competency in the areas that matter most.

Leverage your investment. The next step after getting tough is to make your customers aware of this new value. Whether on your website, email communications, or marketing materials, it’s important to hit the high notes and identify the core elements of your new strategy. VENZA’s programs include complete documentation and policy templates to guide your communication strategies.

Ready to elevate your game? Contact Sales to discuss signing up for our programs or adding new solutions to your contract.

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Take VENZA’s free Phishing Test to assess gaps in your human firewall today!

Training your personnel to recognize and report phishing attempts is essential to protecting your guests and their data. Get started by determining your risk and readiness level using this free tool.

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